Ever thought about the internet as a whole different world? A place where the cities and towns and small hamlets are represented by websites? Let’s take a moment to consider that and just stick with for a while.
According to Netcraft, there are currently 644 million active websites. 644, 275, 754 to be precise. And domain names are still being bought which means more websites are being made. And behind those websites are a team of writers and programmers and web designers that are trying their best to reach the top 10 of the search result page.
Sticking with the idea of cities being represented by websites, let’s look who’s on top of the mountain. As of now the top 3 most popular websites in the world are as follows: (In order)
Now let’s look at the cities’ inhabitants as your average browser.
The reason why these cities are so popular and is up there in the summit is because people are constantly visiting it. And I’m sure you know why.
Google is a librarian God that guides you through the millions of information in the web. Facebook is this giant restaurant where anybody gets to meet anybody, where people make conversation and share experiences with each other. And Youtube is a huge cinema where you can learn, laugh, cry, or just lay back and sleep listening to your favorite artists.
Allure of the city
But it isn’t just what these cities are offering that lures people in. There is also that subtle design of it that just pulls at you and holds you for hours on end. And this is made possible by the squadron of city officials and employees working behind the scene.
The smaller towns try their best to be at the top too. They incorporate the latest trends: parallax scrolling, split screens, large visual headers, and long scrolling to make their citizens and visitors’ experience in their little corner of the web as enjoyable as possible.
But why is it that no one can overthrow these three major cities?
Arguably the very reason for this is because they provide something that goes beyond the digital realm. The effect of these three websites can be felt in the real world.
You’re task with overseeing an important company project? Use Google and see the latest trend on your topic. You want to organize a party? Do it on Facebook where you’re already connected to all your friends and acquaintances. You want to learn about chimp behavior? Sit and down with Youtube and watch endless documentaries of it.
What really matters
Right now the only sites that can bump these three out their rank are these three themselves. Google might fall to number two, Facebook may climb number one, and so on.
So if you’re a little town, what do you do? I’ll tell you what to do. Continue on. March through that uphill climb as you produce quality content that will make people visit your site. Don’t fret yourself over those giant cities. What matters is that your town is attracting the right visitors and you’re converting your hard work into profit. A lot of people might not have heard of you, but in your niche, you’re considered to be on top of the game. And that is what really matters.